The Myrtle Beach metro area, also known as South Carolina's Grand Strand, is comprised of 60 miles of beaches spanning from Little River, at the North Carolina border, through the historic Waccamaw Neck into Georgetown. This unique metro area consists of Horry and Georgetown counties.

Desirable climate, exciting recreational activities and a picturesque environment all contribute to the Grand Strand's booming tourism and increasing real estate demand. Thanks to a healthy economy and the direct economic impact of tourism, Myrtle Beach's population is expected to increase 19% by 2015.

For several years, Myrtle Beach has remained one of the top tourist destinations in the United States, with an estimated 14.7 million visitors annually; many coming to enjoy over 100 golf courses. The Grand Strand has been ranked in the Top 10 of many lists around the country, from No. 1 on the 10 Most Desirable Second Home Markets, one of the 10 Great Retirement Towns, National Geographic Traveler’s Top 10 Beaches list, to No. 3 on AAA’s Top Driving Destinations list.

NextMedia Outdoor’s strong presence in the market, diverse product mix, top-notch sales force and award-winning creative team offers clients an opportunity to share their message with visitors and residents of the Grand Strand.

NextMedia Outdoor offers several vehicles for implementing successful advertising campaigns. The Myrtle Beach market offers high-profile permanent and rotary bulletin locations, along with Single Sheet (SSP) poster panels, and state of the art digital displays, offering excellent general market coverage opportunities. The plant has been upgraded significantly over the last several years through major acquisitions, new leases in prime areas of the market and improvements to existing locations.

STATISTICS:

DMA (Florence/Myrtle Beach): 107            Total “Grand Strand” Population:  324,571

Resident Profile (US Census Bureau 2008)
Median Age: 35.5
Median Family Income: $49,700

Visitor Profile (Myrtle Beach Chamber of Commerce 2007)
Professional: 42%
18-54 Age Group: 82%
$49,001+ Income: 69%


Available Products
·   SSP Eco Posters - over 350
·   Bulletins:
Permanent & Rotary - approximately 800
Digital Displays - 6 locations (each having 5 rotating advertising spots)

COVERAGE: