WORKSHOP TOOLS

“Outdoor Advertising is the best medium we could choose to reach the tourist market.  Our sales since the start of this campaign have increased by 13.5% over last year’s same period numbers while in the midst of a national slowdown in the economy.”
-Joe Swann, Partner

GOLDEN CORRAL

“It’s the best possible form of advertising for reaching tourists and newcomers to the area.”
-Susan Marie Cook, Marketing Coordinator

Having the billboards as a part of their media mix for several years 
now, the restaurants continuously receive good traffic from the 
tourist population and are able to communicate where they are 
located. Cook maintains that even during the recession, they are 
holding steady and seeing some increases.

LITCHFIELD REAL ESTATE

Sharon Abee, Sales and Marketing Coordinator for Litchfield Real Estate, said that Outdoor’s high visibility and the ability to specifically target their designated demographic market, is the main reason they chose to go with Outdoor Advertising as part of their marketing mix.

Litchfield Real Estate’s current billboard designs have increased foot traffic to their office and they have also indicated that they have had numerous positive comments on the two designs that are currently up.  As a matter of fact, because of their satisfaction with NextMedia’s creative department in regards to their current designs, Litchfield Real Estate is also using the two billboard designs to help complement other media as part of their marketing package.

TANGER OUTLETS

“It is the best media to use for our company’s exposure to numerous visitors and locals at once.”
-Dee Ann Nesbit, Tenant Services Manager

With several permanent bulletins in place along with an annual posting program, Tanger Outlets see results! They conduct on-site surveys, and continually receive positive feedback from shoppers that they have seen the billboards and posters. There is not a specific call-to-action in their OOH message; however, Tanger acknowledges the recall effect.  Tanger knows that OOH complements any media mix to increase brand recognition, sales urgency and visibility.

ALEXAN

The proof is in the numbers. Property Manager, Brian Lewis, was quoted saying “Over a 24-week campaign, the complex had 22 tours, converting five of them to residents.” This converts to thousands of dollars a monthly income for the property. Billboards proved to be one of the top sources in cost per lead during their campaign. Alexan has joined the ranks as a fan and believer in outdoor advertising!